The Art of Donating Art

Years of patience, persistence, and passion go into acquiring art. Collectors are inspired by artists who make them feel and think differently.

Philanthropy is one way of sharing an enthusiasm for art with the world. But what steps should a collector take before donating artwork?

Andy Schoelkopf, President of the Art Dealers Association of America (ADAA), and Michael Findlay, President of the ADAA Foundation Board and a member of the Art Advisory Panel for the Internal Revenue Service, discussed best practices for making impactful gifts at a Goldman Sachs event held at the Park Avenue Armory in conjunction with the 2020 ADAA Art Show. Monica Heslington, head of the Goldman Sachs Family Office Art & Collectibles Advisory, moderated the discussion.

“Collectors are soliciting advice from art experts much earlier in the donation process,” Findlay said.

Findlay suggested paying an appraiser instead of soliciting free advice from an auction house, as the IRS will review all documentation and deploy a team of experts when assessing the artwork’s value for tax purposes. Donations to public charities, such as museums and universities, or to private foundations that operate museums, can be deducted at fair market value if certain requirements are met. But donations to any charitable entity (public or private) that will not use the artwork to further their exempt purposes are limited to a deduction at cost basis. For these purposes, selling donated artwork and using the proceeds for exempt purposes will result in a cost basis deduction.

The long-term capital gains tax rate on art is 28 percent, compared with 20 percent on other assets.

Beyond art donations, Schoelkopf says, gifts of all sizes can impact the art world, especially at smaller museums that are not as well-funded.

“Seed grants can lead to great artistic transformation,” he said. “Review the museum’s operating budget by reading their 990 form and speak to the curator about what is needed.”