In her behavioral science research, Dr. Jennifer Aaker has sought to understand what creates meaning and happiness in people’s lives. The short answer is purpose, but what does that mean for each of us?

Drawing on insights gleaned from the regrets of the dying, combined with cutting-edge behavioral research, she identifies three things that connect us with our purpose: boldness, presence and love. 

• Boldness isn’t about being fearless but rather being open to change. One exercise to try is to seek moments of awe. “When we experience awe, that changes our frame, resets us and inspires us to take on greater challenges,” Jennifer shared. “Research has found that people who experience awe (versus happiness) were more open to change and reported greater life satisfaction. 

• Presence means being more aware of small moments and being radically present. “In one of our studies involving over 12 million people, we found that humans spend a majority of life worried about the future. But our future selves would like us to stay in the present. You know when you’re drinking a cup of coffee? You can smell it, feel the warmth of it…If you are worried about past or future events, you’ll look down and coffee will be gone. Your life is that coffee,” Jennifer said.

• Love is experienced when we feel seen, valued and respected. And some form of it exists when we feel aligned with our teams working hard toward something beyond ourselves. We know people want to be valued members of a winning team on an inspired mission. Love creates those bonds. It’s created in small ways at work too. For example, instead of just saying “thanks,” try adding “I love your ideas.” Small semantic shifts can display care and human connection.

Purpose is elusive, dynamic and important. A lot of our current challenges can be linked to a crisis of purpose. But being bold, present and engaging in acts of love can help create more meaning in our lives.

Read more insights from our In the Lead event.