Client LoginRequest an Introduction
About UsWhat We OfferClient StoriesInsightsLocationsIn the Lead
Request an IntroductionClient Login

About Us

Influential people and institutions across the globe rely on Goldman Sachs to support them in all they do. Learn more about us, our purpose and our commitment to clients.

We look forward to beginning a conversation to help you achieve your objectives and make the impact you desire.

The following questions will help us determine the right team for you.

0

Something went wrong, please try again later.

Getting in the Game: The Future of Sports Investing

November 14, 2024

The global sports landscape has changed dramatically over the last 20 years. Today’s industry is dynamic, constantly evolving, and generates billions of dollars in direct and sports-adjacent revenues. Our new report, Getting in the Game: The Future of Sports Investing, details key shifts shaping the sports industry and considerations for interested investors. It draws on the perspectives of several professional sports team control owners and limited partners across major US and international sports leagues, as well as our observations working with owners globally.

Here are a few key takeaways from this paper:

  • Control for media rights has become incredibly valuable in the sports industry, bidding up contract values and becoming a major contributor to the global growth of sports, team and league revenue and valuations.
  • As valuations have risen, it’s become more difficult for a single individual to purchase control ownership, so leagues have become more open to institutional investor participation.
  • Control owners are finding innovative ways to drive marginal revenue for their teams, including media expansion, athlete brands, real estate development, and sports betting.
  • There are many opportunities in sports for interested investors, but women’s and emerging sports, collegiate athletics, and youth sports are of particular interest to many of our team owner clients due to their untapped growth potential.
  • When evaluating sports opportunities, interested investors should keep several considerations in mind, especially the amount of risk they can and are willing to take as well as any non-financial benefits and risks.

We hope this report is helpful to those exploring exposure to sports. Please reach out to your private wealth advisor or request an introduction if you’d like to further discuss this topic.

Request an introduction



This material is intended for educational purposes only and is provided solely on the basis that it will not constitute investment advice and will not form a primary basis for any personal or plan’s investment decisions. While it is based on information believed to be reliable, no warranty is given as to its accuracy or completeness and it should not be relied upon as such. Goldman Sachs is not a fiduciary with respect to any person or plan by reason of providing the material herein, information and opinions expressed by individuals other than Goldman Sachs employees do not necessarily reflect the view of Goldman Sachs. This material may not, without Goldman Sachs’ prior written consent, be copied, photocopied or duplicated in any form, by any means, or (ii) distributed to any person that is not an employee, officer, director, or authorized agent of the recipient. This material is not an offer or solicitation with respect to the purchase or sale of any security in any jurisdiction. Investing involves risk, including the potential loss of money invested. Past performance does not guarantee future results. Neither asset diversification or investment in a continuous or periodic investment plan guarantees a profit or protects against a loss. Information and opinions provided herein are as of the date of this material only and are subject to change without notice.


© 2024 Goldman Sachs. All rights reserved.

Goldman Sachs & Co. LLC is registered with the Securities and Exchange Commission (“SEC”) as both a broker-dealer and an investment adviser and is a member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”).

© 2024 Goldman Sachs. All rights reserved.