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Tap Your Expertise to Create Something New and Different

Anastasia Soare

Anastasia Soare channeled her art and technical design knowledge to pioneer a method that helped her build a beauty empire. Art and design often apply the Golden Ratio (also known as the Divine Proportion) to ensure balance and a composition ratio that’s pleasing to the eye.  

Anastasia took this concept and applied it to eyebrows to create the Golden Ratio Eyebrow Shaping Technique, which uses an individual’s bone structure to shape their eyebrows in a flattering way.

“Beauty is about individual balance and proportion, not perfection,” she said. “This approach of individuality was a welcome change in a time when the beauty world was hyper-focused on formulaic standards.”

The idea is now patented and widely known throughout the beauty industry, but Anastasia emphasized the journey there was paved with rejection and required endless determination and resilience.

She advised new entrepreneurs to get used to rejection and remember that “no” doesn’t always mean the conversation is over. When she was opening her first store, Anastasia spent hours convincing a potential landlord she could make rent every month with her cosmetic business.

“Whatever you put your mind to, you can do it. Just have the confidence that you can do it and never give up,” she said.

Read more insights from our In the Lead event. 

 

 

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