Desiree Gruber believes everybody is here for a reason and one of the most important things you can do is articulate who you are and what you do. Cultivating the ability to capture attention with the story that defines you can help you develop and promote your personal brand

She encourages people to create their own six-word stories. In just six words, you can create a powerful, poignant story about who you are and what you stand for. Your six-word story should be memorable and transmissible, meaning other people can easily and consistently share it within their own ecosystem. It’s a fun and creative exercise.

Desiree suggested starting with writing five to eight phrases about yourself. The very act of putting pen to paper can kickstart the process of defining your story. Cross things out that don’t resonate and explore adjectives and new phrases for things that do. Highlight words that stick out, and keep distilling your story down to six powerful words.

“Storytelling can absolutely be learned. It is one of the oldest skills of human beings,” Desiree said. “We all have a storytelling muscle, and you use it by sharing things that are important to you and helping people understand what you've seen in the magic that is in your life.”

As you become more comfortable with sharing your story and you further develop your personal brand, it should grow and evolve with you. Certain moments throughout your life and career provide opportunities to unlock your brand and take it to the next level.     

An example of an unlocking opportunity would be starting a new job or celebrating a 10-year anniversary of your business. These milestones can enhance your personal narrative, helping you build on what you’ve already established.

Read more insights from our In the Lead event.